Inspired by the big success of the German "Year of physics 2000" the Federal Ministry of Education and Research and the German Physical Society hosted the "Highlights of Physics" in 2001 for the first time. Since then the scientific festival tours with alternating topics from town to town. 60.000 visitors of all ages experienced accessible physics in Münster in 2017 – a record attendance. The "Highlights", that are a huge hands-on exhibition in the town squares of Germany, pupil competitions, experiments, workshops, open-air stage shows, a science slam and an extensive program for children from three to ten years. Exciting lectures by prominent scientists like Nobel Prize winners explain physics in an understandable way. Contributions from philosophers, theologists and writers offer a cultural counterpart within the scientific event.
At the beginning of every festival Ranga Yogeshwar, a well-known scientific TV host in Germany, presents the "Highlights-Show" in front of a big audience – 2018 in Dortmund there were 6000 spectators in the big Hall of Westphalia. A wide range of accompanying media provides the visitors with guidance and background information. A premium-quality science magazine presents the annual motto of the event in an understandable and entertaining way. Numerous infographics and articles from well-recognized journalists help the visitors to understand even complex subjects like quantum mechanics. iserundschmidt has accompanied the event since its beginning in the areas of conception, graphics, media and public relations.
Contract iserundschmidt: since 2001 | Tasks iserundschmidt: event motive, event media, advertisement, science magazine, internet presence, screenplay Highlights-Show, media relations | Clients: German Federal Ministry of Education and Research, German Physical Society | Internet: highlights-physik.de